Fireplace eCommerce Provider Sees Over $300K in Sales with Butter

The Challenge

Fire Habitat, an eCommerce store specializing in high-ticket fireplaces, was facing stagnant online sales and struggled to gain visibility in a competitive market. Despite offering premium products, their outdated website, inconsistent brand messaging, and lack of a cohesive digital marketing strategy were holding them back from reaching their true potential.

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The Solution

Enter Butter. We took a detailed view of Fire Habitat’s challenges and implemented a comprehensive strategy to revamp their online presence. Our first step was a complete website redesign, transforming their site into a modern, mobile-responsive Shopify store. We added a vast product inventory, refreshed their brand with a new logo and graphics, and refined their messaging to resonate with their target audience.

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But the transformation didn’t stop there. We tackled their SEO from the ground up, starting with detailed audits, keyword research, and content gap analysis. We optimized product meta descriptions, page titles, and blogs to improve on-page SEO and utilized link-building strategies to boost site authority. Our efforts resulted in over 200K SEO impressions and first-page rankings for key fireplace-related terms.

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Simultaneously, we launched a targeted PPC campaign. By conducting thorough keyword research, creating focused ad groups, and setting up conversion tracking, we ensured that Fire Habitat's ads reached the right audience and delivered measurable results. We also established critical Google properties, including Google Analytics, Google Merchant Center, and Google Search Console, to track performance and refine our strategies continuously.

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The Results

The results speak for themselves. Fire Habitat experienced a dramatic increase in online sales, with $300K attributed directly to the SEO and PPC strategies implemented by Butter. Their site now ranks on the first page for essential keywords, driving more qualified traffic than ever before. Beyond just traffic, we saw a significant increase in conversion rates, which, coupled with our enhanced brand presence, has set Fire Habitat on a path to sustained success.

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Fire Habitat’s journey with Butter is a testament to what a structured, well-executed digital marketing strategy can achieve. With a modernized website, a powerful SEO foundation, and targeted PPC campaigns, Fire Habitat is now not just surviving in the market but thriving.