30% Increase in Call Volume for Sebala Home

Butter helped Sebala, a Houston-based assisted living home, increase its call volume 30% with a new website and SEO strategy.

Butter Growth Team

November 8, 2023

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Budget-friendly marketing services for small businesses, starting at just $25/day.

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The Challenge

Sebala Home, a Houston-area assisted living facility was struggling to attract new residents and generate enough qualified leads to fill their available rooms. Despite their excellent care services, their outdated website and lack of a local search marketing strategy left them lagging behind other Houston-area competitors. The facility needed a modern, user-friendly online presence to connect with potential residents and their families.

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The Solution

Partnering with Butter, a marketing agency dedicated to driving growth for small businesses, the assisted living home received a complete digital overhaul. As part of their annual subscription with Butter, they benefited from a complimentary website update valued at $4,999.

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Butter reimagined their website using Webflow, implementing a robust CMS system that allowed for easy content management. The new site featured strategically placed lead generation forms, relevant imagery that resonated with the target audience, and thoughtfully crafted blog content to engage visitors.

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To further boost their online visibility, Butter set up Google My Business, generating positive reviews that enhanced their local reputation. Additionally, we configured Google Analytics and Google Search Console to provide actionable insights into website data and SEO performance.

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Our team also conducted comprehensive keyword research, focusing on the most searched-for terms related to assisted living in the Houston area. This strategic approach ensured that the facility appeared in relevant searches, connecting them with those actively seeking their services.

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The Results

The impact was immediate and profound. Within months, the assisted living home saw a 30% increase in call volume and doubled the number of qualified leads they received each month. This surge in interest was so significant that they had to expand their operations, adding another home to accommodate the influx of new residents.

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The collaboration with Butter didn’t just enhance their online presence; it transformed their business trajectory, positioning them as a leading choice for assisted living in the Houston area. With a modern website, improved SEO, and a strong digital footprint, the facility is now well-equipped to continue its growth and serve more residents than ever before.

Digital marketing essentials

With the overwhelming amount of marketing advice out there, it can be tough to know where to begin when it comes to growing your small business. We've gathered essential resources to help you evaluate your current marketing efforts and uncover opportunities to improve your company's online visibility.

Start by setting up the essential elements of your digital presence like creating your website, social media profiles, and any other digital assets that will serve as the core of your online marketing efforts.

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Focus on developing content and messages that resonate with your audience. This step is about crafting the right messages and content that will engage and attract your potential customers.

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Once your foundation is set and you're creating value, begin reaching out to a broader audience. This could involve various forms of marketing, from SEO and ads to social media and more.

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