Toke Software Increases SEO Visibility 500% with Butter

Toke, a cannabis software company, increased its impressions and clicks on Google with Butter's web design and SEO services.

Butter Growth Team

July 11, 2024

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Budget-friendly marketing services for small businesses, starting at just $25/day.

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The Challenge

Toke, an emerging cannabis software company, faced the challenge of standing out in a rapidly growing and highly competitive market. While they had a strong product, their online presence didn’t reflect their industry leadership. They needed a website that not only showcased their offerings but also drove qualified leads and improved their search engine rankings.

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The Solution

Butter stepped in to give Toke the website transformation they needed. We redesigned their website using Webflow, focusing on creating intuitive product pages and core pages that clearly communicated Toke’s value proposition. To streamline their lead management, we integrated HubSpot forms, allowing Toke to efficiently track and nurture lead submissions.

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Understanding the importance of visual appeal, we provided stock photo images that were relevant and aligned with the cannabis industry, enhancing the overall user experience.

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To further solidify their authority in the market, we developed a comprehensive blog program featuring industry-related content, helping Toke engage with their audience and establish thought leadership.

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Recognizing the competitive nature of the cannabis software industry, we implemented a data-driven SEO strategy. Toke quickly achieved first-page rankings for key terms like "cannabis point of sale software." To maintain and grow this visibility, we committed to creating monthly backlinks and continually adding fresh blog content, which solidified Toke’s authority and helped them climb even higher in Google’s rankings.

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The Results

The results were nothing short of transformative. Following the website update, Toke experienced a staggering 300% increase in SEO impressions within a few months. Their newly optimized site not only attracted more visitors but also converted those visitors into valuable leads, thanks to the seamless integration with HubSpot. With a modern, high-performing website and a strategic content plan in place, Toke is now poised to continue its growth and dominate the market.

Digital marketing essentials

With the overwhelming amount of marketing advice out there, it can be tough to know where to begin when it comes to growing your small business. We've gathered essential resources to help you evaluate your current marketing efforts and uncover opportunities to improve your company's online visibility.

Start by setting up the essential elements of your digital presence like creating your website, social media profiles, and any other digital assets that will serve as the core of your online marketing efforts.

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Focus on developing content and messages that resonate with your audience. This step is about crafting the right messages and content that will engage and attract your potential customers.

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Once your foundation is set and you're creating value, begin reaching out to a broader audience. This could involve various forms of marketing, from SEO and ads to social media and more.

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